Updated: Feb 20, 2020
SEO is often overlooked by podcasters, especially folks new to this space. Search Engine Optimization is important to bring more traffic and visibility. It helps with search engines, app search, and social media.
At Podcast Movement’s Evolutions conference in Los Angeles, NPR Podcast Audience Strategist Ainsly Rossitto pointed out the new search bar for podcasts from Google. These show up when you search by podcast, topic. “This is great because we turn people interested in a topic and turn them into podcast listeners.”
So how do you maximize that? Having a website for your podcast is important. If you have a website Rossitto suggests, "Optimizing your on-page web content beyond transcripts and episode notes, so it’s search friendly and competitive."
Things to think about for this are:
You should also optimize your episode titles and descriptions by using target keywords as well as semantic keywords.
Also, some suggestions are using Google trends to see when the best day is to publish your podcast, compare topic trends over time. You can also use them to create content for things people are searching for. Ainsly says it’s also important to, "remember your past episodes, especially if they are evergreen.”
This article was first published in Podcast Business Journal.
Matty Staudt, the President of Jam Street Media, left his gig as a morning show host and EP of San Francisco’s #1 morning show to help start Stitcher 12 years ago. He’s been helping people get into podcasting ever since and now focuses on podcasts for brands as well as show and company development. You can reach him at Matty@JamStreetMedia.com.