Matty's Three E's
of Podcasting
™
Empathy
Great podcasts evoke empathy. More than any other medium, podcasts generate shared experiences and emotions. When a person listens to a moving podcast, they are transported to the world that the creator paints for them with their words. Sharing a company or brand’s core values with the world is the cornerstone of our work.
Education
Podcasts are great teachers. When a person gets done listening to an amazing podcast, they leave a little more informed. They can also find out more about a brand through the stories their favorite podcasts tell.
Entertainment
At the end of the day, podcasts have to entertain listeners. They should be fun and groundbreaking in their sound. Entertaining both hardcore listeners and newbies is vital for the growth and overall reach of the podcast. Keep in mind who your audience is. Is this entertaining to them or just you?
