Updated: Oct 2, 2019
Why do people love podcasts so much?
What makes a great podcast?
These are the questions I get most often when I meet with people who are new to podcasting. My answer invariably is that it comes down to what I like to call “The Three E’s of Podcasting”
Empathy: Podcasts should inspire shared experiences
More than any other medium, podcast content builds empathy between the host and the audience. When a listener hears a compelling podcast they are transported to the creator’s world with their “word pictures”. Bringing a company’s core values and vision to life is the cornerstone of Jam Street Media.
Education: Podcasts are great teachers.
Captivating podcasts should leave the listener a little more informed about a topic and eager to learn more. Strong content also increases audience recognition of the company’s brand through the podcast’s stories.
Entertainment: Podcasts must be entertaining.
Podcasts should be engaging, fun, and groundbreaking in their storytelling. Striving to entertain both podcast fanatics and first-timers is vital for the growth and overall reach for a podcast.
This blog was originally posted on Medium.com.